About Us

Our Journey to make India fit started from 2017 when we launched a sports shoes brand called Furo sports from the house of Red Chief Shoes (estd. 1997), we set out on a mission to introduce the world of sports with a common ground where style meets grip. We believe that if you have a grip on your pursuit of adventures, you are an athlete.

We believe in a grip so strong that it lets us take that leap of faith. A grip so ground-breaking that it leads us to paths unwritten. A grip that has the potential to bounce back from setbacks. A grip unlike any other – FURO Sports. Because when it’s GRIP you want, it’s FURO you need!

To give people an experience of this unparalleled performance, we introduced the world’s first tyre- inspired ‘Hi-grip technology’ achieved through the use of specially compounded rubber, in adherence to international quality standards.

We always ensure to put our best foot forward when it comes to sports shoes. Be it for running, walking, basketball, tennis or hiking, we have everything available for all your gripping adventures. We believe that anybody and everybody has some form talent hidden inside them. And that's why we have created shoes with this unbeatable grip at an affordable price, so everyone has the chance to stand their ground and make their mark.

Ready to take on the world with a simple motto “Got FURO Got Grip”, our products are now available

in more than 16 states across various multi brand outlets, including 10+ company-owned brand- exclusive stores along with major online platforms like Amazon, Flipkart and Myntra etc.